The new NDP ads are out and at the risk of sounding like a partisan hack, I have to say that I could not be more pleased with them.
The NDP has been ramping up it's messaging on fairness for ordinary Canadians in the past few months, and I have to admit that I love the 'fairness' message. It neatly sums up what has been really missing in much of Canadian public policy for so long. Also, the term 'prosperity gap' is the perfect way to frame so many issues like the growing gap between rich and poor, student debt, the gender gap, etc.
The message of hope that comes through in these ads cannot be ignored either. It is like a breath of fresh air in the mud pit that is Canadian politics lately. The Conservatives with their negativity and the Liberals with their time-wasting have really made a mockery of parliament as of late. It is nice to have someone breaking through the mess of insults and demands for apologies with a message that tells Canadians that the things that they want their politicians to be doing, like coming up with a better childcare strategy, and addressing climate change, can be done.
At a time when the Conservatives and Liberals are struggling to look like one another- as Mike Duffy pointed out today, the Liberals went out with a 'tough on crime' announcement today while the Conservatives are still on their re-launch of old environmental promises marathon- the NDP is solid and consistent. The NDP hasn't flip-flopped like the Conservatives have on the environment and the Status of Women, or like the Liberals on well, pick an issue any issue.
The NDP has always offered leadership to the rest of parliament in areas that really hit home to most Canadians like health care, the environment, and a whole host of social issues. I think that these new ads highlight that, and remind Canadians who they can actually count on to stand up for them and the things that they care about. Also, the ads remind Canadians that Jack Layton's leadership has actually produced results, unlike Dion's- not that Canadians needed reminding, they seemed to have figured it out on their own, as evidenced by the recent Ipsos Reid leadership poll.
So to all of the naysayers who have been crapping on NDP communications strategy and speculating about a doomsday scenario (sorry if it seems like I am picking on you NBC Dipper), I hope this gives you some hope and helps to alleviate some of your concerns.
6 hours ago