Wednesday, March 14, 2007

Don't let them tell you it can't be done

The new NDP ads are out and at the risk of sounding like a partisan hack, I have to say that I could not be more pleased with them.

The NDP has been ramping up it's messaging on fairness for ordinary Canadians in the past few months, and I have to admit that I love the 'fairness' message. It neatly sums up what has been really missing in much of Canadian public policy for so long. Also, the term 'prosperity gap' is the perfect way to frame so many issues like the growing gap between rich and poor, student debt, the gender gap, etc.

The message of hope that comes through in these ads cannot be ignored either. It is like a breath of fresh air in the mud pit that is Canadian politics lately. The Conservatives with their negativity and the Liberals with their time-wasting have really made a mockery of parliament as of late. It is nice to have someone breaking through the mess of insults and demands for apologies with a message that tells Canadians that the things that they want their politicians to be doing, like coming up with a better childcare strategy, and addressing climate change, can be done.

At a time when the Conservatives and Liberals are struggling to look like one another- as Mike Duffy pointed out today, the Liberals went out with a 'tough on crime' announcement today while the Conservatives are still on their re-launch of old environmental promises marathon- the NDP is solid and consistent. The NDP hasn't flip-flopped like the Conservatives have on the environment and the Status of Women, or like the Liberals on well, pick an issue any issue.

The NDP has always offered leadership to the rest of parliament in areas that really hit home to most Canadians like health care, the environment, and a whole host of social issues. I think that these new ads highlight that, and remind Canadians who they can actually count on to stand up for them and the things that they care about. Also, the ads remind Canadians that Jack Layton's leadership has actually produced results, unlike Dion's- not that Canadians needed reminding, they seemed to have figured it out on their own, as evidenced by the recent Ipsos Reid leadership poll.

So to all of the naysayers who have been crapping on NDP communications strategy and speculating about a doomsday scenario (sorry if it seems like I am picking on you NBC Dipper), I hope this gives you some hope and helps to alleviate some of your concerns.

13 comments:

janfromthebruce said...

Erin, I agree. That poll showed that Jack is trusted in these areas and speak to values that relate to most Canadians. I notice that the libs over at progress bloggers are bashing them big time. Therefore, they must be good. And I also saw how Dion is sounding more like the law and order crowd and back peddling on climate change with supporting intensity targets.

Northern BC Dipper said...

So to all of the naysayers who have been crapping on NDP communications strategy and speculating about a doomsday scenario (sorry if it seems like I am picking on you NBC Dipper)

Yeah, I'd say you are getting a little ridiculous with your accusation there, to be honest.

bza said...

I like the ad too, thats the kind of ad I want to see put out by the party.

janfromthebruce said...

And Harper seems to try to morphe into a tree hugger. Anyway, its time for someone to do a little graphic illusion in their blog. You know one that shows harper morphing into dion and vise versa.
Caption - Isn't it time for will change?

Sam said...

Yeah, I'd say you are getting a little ridiculous with your accusation there, to be honest.

Actually, with all due respect NBC Dipper, I don't think it is that unfair to characterize you as a 'naysayer' when it comes to the NDP Communications team in recent months. And your attempt to implicate them in Pat Martin's recent incident of foot-in-mouth-ery was a bit of a stretch. However, we all seem to be in agreement about the new ads, and I am happy to give credit where credit is due and congratulate the folks in NDP Communications on a job well done.

Northern BC Dipper said...

Sam,

I think that you are being ridiculous too, all due respect. Really.

But then again, no, I won't say it.

adamjamesfriesen said...

DIpper Chick, i think you're right on the money with the adds. i was really impressed with the message and Jack's performance. His leadership is really amplified andhe comesacross with grace, power and authenticity. The adds are simple but keep a focus on the issues i think Canadians will be glad to hear coming from the NDP. The only concern i have is with the ATM's campaign being lumped in with the big issues.

NBC dipper, "all due respect" i think your comments speak to the definition of ridiculous. i believe you to be better than your comments, so i hope after digesting your ego apologies will be in order for your brother and sister.

Northern BC Dipper said...

Really? I think my "brothers and sisters" owe an apology to me.

I find it real weird of all attacks from everybody, especially since I been working hard to move forward.

adam said...
This comment has been removed by the author.
adam said...

admitting one had an error in judgement is difficult to do - i understand this - but it shows great strength in character.

"I see evdence that Pat Martin didn’t have his message straight in mind before he went on that interview."

you're observation is clearly misguided presumption. I will reiterate Erin in saying that it wasnt as if Pat misused our message or verred off of it, it was a case of never intending to be on message. Pat was so far away from even thinking about being on message it suggests he was bleeding from the mouth and didnt stopped to think who was listening and/or he had off the record convos being used against him. you can't blame an individual's momentary neglect, or the malaise efforts of a reporter to drag NDP'ers through the mud on the collective NDP communications team. there is just no logical connection here. you seem to be suggesting they are responsible for muzzling our MP's. clearly you have misplaced your blame and that's what erin was trying to hold you accountable for.

MichelleK said...

I agree! The ads are great!

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